As the Creative Manger of Marketing at LOLA, it was my job to own LOLA’s identity, bringing the brand to life across all consumer-facing channels for the business, including social media content, physical and digital product launches and line extensions, packaging, partnerships, and community-related campaigns across LOLA’s omnichannel sales business (DTC, retail, e-Comm, and B2B). Here are some of the projects I worked on, or directed while at LOLA.
Social media campaigns incorporating illustration.
The first image below is from a post where seven brands, including LOLA, partnered to do a GIVEAWAY on International Women's Day. It was a highly engaging post where we received positive analytics for both Instagram and email. I created the series of five illustrations to highlight individuals from the past and present, who have contributed to the advancement of feminine care and reproductive health.
Social media campaigns incorporating illustration and text.
During Earth Month, it was important to revisit some customer FAQs about their products and ways to make their period routine a little more eco-friendly. Using an infographic approach, I created Instagram feed and story posts to simplify the recycling process for tampon users. I also used this approach to later introduce a new product bundle to customers.